Introduction
In the fast-moving world of stock broking, growth doesn’t come from retail trading alone — it comes from building the right distribution through a successful Franchisee network.
That’s why India’s most successful stock brokers have one thing in common: a strong, reliable, and revenue-generating franchise/partner model.
But setting up a profitable AP (Authorised Person), known as a Sub-broker / franchise model, isn’t just about signing partners — it’s about strategy, systems, and consistent support to the Stock Broking business.
Here’s how you can do it right — and how GrowAxis can help.
🔹 1. Define Your Ideal Partner Profile
Not every sub-broker/AP is the right fit for the company’s growth. You can start identifying the best qualities that matter for the profitable Franchisee Model.
• Location & local network
• Financial strength
• Past experience in broking/ finance, sales, or insurance
• Commitment to compliance and service quality
👉 Pro Tip: At GrowAxis, we can help brokers create smart AP/Franchisee filters using a proven Partner Scorecard. We can help Stock Brokers to onboard the right partners to grow their business.
🔹 2. Design a Revenue Sharing & Growth Model
A vague revenue-sharing model can ruin the recipe and create confusion.
Instead:
• Define tiered commission slabs
• Add a performance-based incentives structure
• Keep payout cycles simple and timely
👉 Need help? We offer ready-to-use payout templates aligned with industry benchmarks.
🔹 3. Build a Powerful Partner Pitch for Better Conversion
Why should someone join your network? What is your USP
Your pitch should highlight:
• Unique benefits: tech platform, product range, branding
• Support structure: onboarding, research, lead-sharing, etc.
• Growth potential for the partner & Unique Selling Points( USP)
🎯 We help you create franchise pitch decks that convert, designed for clarity and trust.
🔹 4. Set Up a Partner Onboarding & Training System
Your new partners need to hit the ground running. It is important that they should be trained about the products and features properly.
That requires:
• Easy onboarding documentation
• Step-by-step SOPs
• Product & platform training
• Local marketing starter kit
📦 At GrowAxis, we provide Partner Welcome Kits & Onboarding SOPs to simplify the first 30 days.
🔹 5. Create a Franchise Activation Plan
Most franchisees stall due to a lack of direction.
You need:
• Local activation campaigns (WhatsApp, email, posters)
• Lead generation support
• Weekly business reviews
• Mentoring from a growth consultant
💼 We help you build a Franchise Growth Calendar to keep each partner productive from Day 1.
🔹 6. Monitor Performance with the Right KPIs
Tracking the right data helps you grow and fix what’s not working.
Key metrics to track:
• No. of new clients acquired
• Active traders
• Monthly brokerage
• Retention ratio of clients and partners
🧩 We’ll help you design a Franchise Performance Dashboard that’s simple and actionable.
🚀 Summary
Your AP/Franchise network is your growth engine — but only if it’s built right.
Don’t leave it to chance. At GrowAxis, we work with brokers and fintech firms to build, activate, and scale channel partnerships that drive real revenue.
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📞 Ready to expand your franchise network the smart way?
👉 Book a free Franchise Growth Call with GrowAxis today
✅ Click to Send Mail Now
🤔 Frequently Asked Questions (FAQs)
1. Who can become a sub-broker or Authorised Person (AP) in India?
Any Indian Resident with a background in finance, sales, insurance, or business development — and a strong local network — can apply to become an AP. The minimum Educational Qualification required is metric, basic infrastructure, and regulatory compliance are also required.
2. How much investment is needed to start a sub-broker franchise?
The investment varies depending on the Broking Company, but usually ranges between ₹25,000 to ₹2 lakhs. It includes registration fees, infrastructure setup, and working capital.
3. What is the typical revenue-sharing model for APs?
Most brokers offer revenue sharing between **60:40 to 80:20**, depending on the business volume and support level. GrowAxis helps structure tiered revenue slabs to attract and retain quality partners.
4. How long does it take to activate a new sub-broker or franchise?
With proper onboarding and documentation, it typically takes **10 to 15 days**. However, business activation depends on product knowledge, training, and local marketing, which GrowAxis helps streamline.
5. Do I need an office or infrastructure to become a franchisee?
No, but you require a basic office setup, which could be at home with a computer, internet, recording lines, and a client meeting space. Some models now support hybrid or Introducer franchises too.
6. What kind of training do new partners receive?
Training includes platform walkthroughs, product knowledge (equity, F\&O, SIPs, IPOs), compliance norms, and sales enablement. GrowAxis provides ready-made partner onboarding kits and training SOPs.
7. How can I generate leads for my franchise business?
Leads can be sourced through digital marketing (SEO, WhatsApp, Facebook), local references, seminars, and tie-ups with finance professionals. We help partners set up a **lead funnel strategy** with local outreach.
8. What support should I expect from the broker?
Support may include client onboarding tools, research recommendations, CRM, back-office integration, compliance assistance, and marketing assets. A strong support structure is critical for long-term success
9. What performance metrics should I track as a franchise owner?
Focus on **client acquisition**, **active clients**, **monthly brokerage**, and **client retention**. GrowAxis can help create a Franchise Dashboard that tracks these KPIs in real-time.
10. How does GrowAxis help brokers scale their AP/franchise network?
GrowAxis offers a full-stack solution — including partner onboarding SOPs, revenue models, franchise pitch decks, training materials, and performance trackers — to build a high-performing and profitable distribution network. It could run in parallel with the current sub-broker model that the stockbroker has presently.